Blogger and SEO - The Definitive Guide 2020

Blogger and SEO - The Definitive Guide

Google makes changes to their algorithm every time you make your eye blinks and these changes really impact some blogger site SEO rankings either negatively or positively.

And if any of these algorithm changes affect your site rankings in either way there's no need to panic and get rid of the good SEO practices. 

But you need to do just more and practice the work of good SEO and adhere to the webmaster guidelines.

You've heard why SEO is a continuous process, a long term strategy, and a long term traffic generator.

Even as you have heard all SEO isn't just about all there's one thing that often sustains you for more traffic and if you lose that as a priority you ain't going to stay long in the content game.

So I don't want to advise you in any way to lose out on that because it's vital for every multiple touchpoint you create for sustainable traffic.

It takes time to grow, blogging isn't that easy more importantly on blogger it still requires you to have patience and stay steadfast to learn and grow.

I've to learn things about doing SEO the hard way and that I ever learned today came through doing it the hard way coupled with the intent of having some sleepless night.

And that really has helped me grow and if you're going to learn SEO the hard way, do that with having the right strategy as you need to possibly get everything right.

If not, chances are that you're going to rank in SERP but to make sure you ain't going to have difficulty ranking blogger in Google's first page.

I have got a way to show you and it's proven, it's just that is all about the new blogger interface, there's a new way you can use it to express yourself and make your content ranks.

To use it now for SEO, you have to familiarize yourself with the new features and see how that might help improve your overall search rankings.

Let's get into some details and see what makes content good for SEO.

If I've to make some points about what makes content good for rankings I may likely say most SEO experts will drag more on On-page SEO.

As it's important when considering the user's intent and needs over search engines which oftentimes Google stresses more on that.

Not anymore you have to make search engines a big factor to consider when doing on-page SEO on blogger because that might push you to over-optimize your keywords which Google will penalize in its index.

So in order to rank well now in Google, you need to practice the good about SEO and that's what I'll show you in a moment.

Blogger and SEO tips and tricks for 2020:

1. Focus on ranking for the featured snippet
2. Use anchor text to improve your blogger SEO 
3. Improve your search description for SEO
4. Use short permalinks
5. Use an alt tag to improve your site visibility
6. Optimize for 2 or more keywords

1. Focus on ranking for the featured snippet

If you're going to do SEO on blogger it's expected of you to optimize for SERP features not just only you focus most of your SEO strategy on Google search results.

As it is, Google search result isn't what drive insane traffic anymore featured snippet is stealing most clicks on the web.

If I have to dream back to what Semrush said about getting into Google featured snippet with SEO idea, it means the overall concept was filtered down into some optimization ideas.

For instance, Semrush completely made it known that if you already rank top 10 for a certain search query, but Google shows someone else page in the featured snippet, you can still steal the featured box by optimizing your page based on your competitor's page characteristics.

To get the SEO idea right, there's a two-way agreement, for both of them you need to create a project strategy or hack on the active ones.

The no 0 Google search position is what you should look upon and optimize for and if you're going to get all that right away you'll have to hack on this Semrush SEO idea tool.

After that, switch to the optimization ideas, all ideas, and filter the metrics down into the SEO strategy. The next step is to discover the landing optimize page is to click on the green idea button tab.

After all, you'll get a recap about the additional keyword to use to get the featured snippet slip and if you're able to rank top 10 for the same keyword you'll see some suggested ideas indicated in the page for featured snippets.

Which you can go ahead and steal the featured snippet by hacking on the competitor's characteristics and try to put some additional keywords that can improve your overall featured optimization ideas.

For instance, if you look just at the screenshot below.

You'll see that I use some optimization ideas to steal the featured snippet from Shoutmeloud Blogspot SEO guide. 

What I do most often is to place some additional keywords that are relevant to the content it may be the target keyword just to make it rank well.

The same optimization happens to this article below even the SEO strategy I use then to optimize for the content wasn't just about the target keyword but it was all about the user search intent.

If you're going to get featured and steal most clicks on the web the proper way to go about everything is to use a target keyword within the content or hack on user search intent.

So, how can you go about that using blogger?

Even though I've talked about how to optimize featured snippets for blogger long ago, I'll still like to make a little fresh recap about everything.

Before now you've heard about the blogger's new interface update which improves the user experience on the web.

But how does that help improve the way to get featured on the web and other SERP features?

Semrush talked about preposition use of words in the featured snippet and more importantly for the way the word How to keywords are fantastic at earning featured snippets.

And in question to the research, relatively 40% of questions have featured snippet and 80% of web pages that rank for the featured snippets happens to stay top 5 in Google's search result lists.

If you manage to create a list snippet using number or bullet lists do that if the webpage that ranks in the featured snippet uses it.

If the page doesn't use it but chose to use a paragraph snippet and Google ranks it then you also use the paragraph snippet.

For instance, using paragraph snippets works best when you know the user's intent you create the snippets to solve their needs.

If you do Google searches for a keyword "how to rank blogger blog on Google" it's possible you see featured snippets created to be in list posts.

Just like in the screenshot below and if you study well you'll notice that blogger and blog were added in the list featured snippets.

So that gave the web page upper edge to claim the No 0 position on Google because it was an exact match to the search query.

And if you're going to use the paragraph snippets try to use a text editor that will serve as a permalink which will direct users to the exact landing page of the information.

The text editor I'm talking about here is to use the color contrast to show the context of the paragraph to users and search engines.

Not longer than 150 characters depending on the type of the snippet. 

If it is a definition snippet it means you're going to cover everything in-depth by the way it's best you use a text editor and that it's also available in blogger.

If you go to the upper edge corner you'll see two options, for these two options.

• Text color
• Text background-color

Try to highlight the whole text and apply whatever color contrast of your choice with it. When Google picks that up users will arrive at the text space you highlighted.

Not anymore will they start reading from the beginning of the content. And that's so meaningful for the way you structure your content for SEO.

2. Use Anchor text to improve your blogger SEO

The recent changes in the blogger interface bring to improve web performance for blogger creators.

If you haven't by now know what the new blogger interface means it's best you have a read.

One thing I love about the new blogger update is just all about the anchor text on how that will help improve link building strategy for SEO.

But how you do it matters to the rank of your SEO strategy.

So, what's this anchor text all about?

Anchor text is just a targeted and optimized hyperlinks that link web pages together, more importantly, It helps increase the relevance and authority of the page. Just linking to other pages both internally or externally boost influence for search rankings.

Now that you know the definition of anchor text and what is all about.

The question is how can you use it to influence your SEO strategy?

Neil Patel makes emphasis in his comprehensive guide here about anchor text, it shows there are a big win and lose between the way SEO experts use anchor text for SEO.

The way SEO experts use anchor text is what determines their link building effort success for SEO.

And the branded way you can go about using it is to stay relevant to the topic.

For instance, Neil Patel said something really insightful in his guide about anchor text and to what he said it shows if you ain't adding any relevance to the direct page users might get pissed off and never wants to come back for more.

It shows your authority might be questioned.

A big word he said about his epic guide was when it comes to SEO in your linking practices, relevancy is high on the list when it comes to what Google wants to see.

If you just look at his screenshot below.

There are two ways you see it happen in the screenshot above, Neil Patel direct users to a page with an internal anchor link.

That introduces the relevance of that he wanted users to get about the whole topic if you're one of his users and you click on the link, here's what you'll see below.

It shows there's much relevance on the page, it's a landing page that's relevant to the topic.

Imagine when you're directed instead of a helpful content but you're linked to a page that is optimized for bags and tailor accessories.

You're going to be confused that way you won't want to follow other links on the page.

The same practice happens more often depending on what type of anchor text you want to use for link building.

When it comes to using anchor text for SEO it partitioned into the following types.

• Exact match anchor text - uses the same text with the target keyword
• Branded anchor text - using a brand name for external links
• Naked anchor text - Try to avoid this type because your authority might be questioned. It doesn't show you're practicing any professionalism
• Phrase match - you can as well use your main keyword here.
• Generic anchor text - you can use this more as a call-to-action like a click here to read this guide and it's actually the most common anchor text many SEO experts practicing and use to improve their SEO strategy.

You don't have to play favorites when using anchor text, it's best you make a variation either you pick 3 and keep it consistent to establish authority.

3.  Improve your search description for SEO

Things really have changed in the way you do SEO if you've to acquire more web clicks you don't have to anymore write according to the target keyword but with the intent of the users in mind.

Google addresses why they often change meta description in SERP to their best knowledge most SEO practices webmasters do about search description relative based on the stuffing of keywords.

Most ways they write their search description doesn't seem to add any value to the user's intent.

So Google says their major problem account from the way we perform SEO practices with meta description.

We shouldn't think often about the target keyword instead we should think about adding value to users for more clicks.

So when you stumble on the search description in blogger try not to think about your target keyword but think of a better way you can improve your click-through-rate in SERP.

The search description in blogger now has a length dimension of 150 characters to avoid keyword stuffing or lengthy words.

Now, you're made cautious of the way you write the description of your content for SEO.

In addition, don't write search descriptions anymore for keyword optimization instead try to write the one that adds value to the user's intent Google will surely love you for that.

4. Use short permalinks

If you're to rank well in Google using a short permalink will really do the SEO tricks and tips for you.

So you've to be advised I'll say not anymore you put in a long URL that's of an old format. The way SEO is done on blogger is of another dimension.

Now, fixing only the target keyword in the permalinks makes your URL looks clean and improve the tendency of ranking for that keyword in SERP.

For example, let's say your target keyword is Blogger SEO tips and tricks this way to rank well use the same keyword the way it is in your headline.

I mean the target keyword blogger SEO tips and tricks but if I've to hack on that I'll use blogger SEO in the permalinks section.

Which means I'm targeting to rank high for the keyword blogger SEO in SERP.

5. Use an alt tag to improve your site visibility

In some cases where you ain't ranking well for the keyword content, Google can still rank your picture first in the image section.

That's why good use of keyword in the alt tag can improve your site visibility in SERP.

For example, if you're to rank for the keyword "google blogger" to perform a good image optimization the main keyword should be found in the alt tag section describing what the picture is all about.

On the other hand, for the normal text section, you just have to include the title only.

Good SEO practices for image optimization can enhance more of your site visibility in SERP.

If you still need more guide to practices on-page SEO for blogspot can help you with a little more SEO guidelines.

6. Optimize for two or more keywords

Let's say you want to write an epic guide for the keyword google blogger. The best way you can easily go about everything is to optimize for other keywords relevant to google blogger.

Because you ain't only just going to rank for google blogger but for several other keywords.

In this case, you can free not to play favorites, when you Google the keyword "google blogger".

Try to look upon the related search results and optimize for other keywords relevant to the topic.

For example, you can optimize for the keyword blogger, blogger SEO, google blogger SEO, and several others without stuffing them.

That's the trick I feel can get you more traffic in SERP.

But one thing tries to build on topical relevance which is a good sign in Google eyes. 

Write multiple times about a keyword and interlink them together it will surely boost the relevance of the page because the content covers everything users want to see and Google will see that as a vote for users to see.

Conclusion

Now that you have got a proper guide about doing SEO on the new blogger interface it shows the only way to get everything right is to keep improving your SEO tactics.

The new blogger interface has changed into the way SEO is done so you've to understand everything in there for better web experience.

So now that you have some new features it's best you leverage it for overall search improvement and rankings.

So, over to you, how do you want to do SEO on blogger interface?

4 Top importance of Digital Marketing in Nigeria

4 importance of Digital Marketing in Nigeria

When you're a little baby, or whether you're like them(baby boomers).

Any of either choice, you've once stuck to the horns of this I want to tell you.

This thing, of course, is digital marketing. It's the reason why technology changes.

With the prediction of Nigerians mobile phone users to grow to more than 140 million by 2025.

This means businesses need to adapt and adopt more of technology, in fact, some companies are into these changes already, and if you're not adopting any of these changes, you can't compete.

That's just it.

More of the reason you can only compete(growing your sales), it's when you only do well with technology.

If not, you'll get tanked with sales and your competitors won't.

It's just simple.

But, why digital marketing?

Let me take you to the old way people communicate, more often this - Traditional marketing.

Why this old traditional marketing?

Traditional marketing has been around for a century now and it doesn't look like it's ending yet, it's an old format of receiving information.

With nearly 4o% of Nigerians consume their information on radio, other marketing channels can't compete.

Image credit: Medium

Guess what?

Do you remember the last time you sit with your father or papa listening to a football match played on the radio? it was just electronic switches that make it happen.

Image credit: businesstown

Just to recap you more, it shows radio doesn't just happen to be a medium for information, back then other funs still continues.

But, do you know people never realize this at some point?

....Why they can use it for marketing?

Not until, in the year 1959, television broadcasting started in Nigeria with the establishment of Western Nigeria Television(WNTV).


Even with people spending more time on the radio, however, the radio wasn't the first for marketing.

Can you guess what traditional channel wins it?

For this, the first advertisement was created on the Tv set, it was then the marketing tactic change in Nigeria.

Image credit: marketingspace

And, yes, marketing begins to sell out.

Over time, we started experiencing drastic changes in many ways businesses advertise and reach out to their audience.

The unique truth is that marketing on the radio hasn't changed with the way it was before now.
See some facts.

• About half the age group in Nigeria listening to internet radio twice a month.
• Millennials in Nigeria have taken over the population share to nearly 50%, other age groups can't compete.
• Radio still reaches 70% of the Nigerian population every week.
• Nigeria's listeners listen, on average, 1:30 hrs.

Traditional marketing like Radio isn't dead, just that chances are that you see consumers engaging more with businesses.

Why? because digital marketing has taken over, you can't compete anymore relying on the radio.

That's because, on average, consumers who listening to your advert still can't stop there, they'll go ahead looking for your business on the internet.

And if you don't exist, they'll find someone else.

Do you know what that means?

It means you ain't going to compete with leads, not even enriching your sales funnel.

It's just simple, you won't have leads and sales.

That's the reason that radio marketing isn't sufficient enough growing leads.

Have you wondered how advertisers influence the buyer's intent on the radio set?

Wait for a second, do you think for a 10 mins advert is enough doing well to convert consumers for sales intent?

But, for the few minutes advert is on the neck of every advertiser, is that critically enough to turn consumers to qualified leads?

You can go ahead dropping your business phone number on the radio set, sometimes, people will call just to ask a few questions for the way you educate them.

But they still need you more, they want to find your business and interact well with your product.

I doubt if marketing on the radio set can give you that.

I'm not discouraging you, marketing on the radio set isn't dead, it still converts, and some businesses in Nigeria have experienced a big success, but be sure it is more on brand awareness, not just for the purpose of driving leads.

If you know what takes to convert for a single lead, by then you'll know it might take you around 6-7 touches to generate one single qualified lead.

So, have you wondered how much you've to spend and invest in content marketing before acquiring such lead?

Do you still think traditional marketing still has some chances?

Not sure, digital marketing has taken over, businesses need to adapt and keep with those changes in order to compete in every level of marketing.

Image credit: Nairametrics


People are using mobile phones on a go, people are also searching for things to buy, these same people expect your business to be optimized for mobile buyers.

You can make your business flourish for the same needs, just that you need to involve technology, technology is the reason that these changes occur.

Technology is the reason that you can make a purchase and your order is being received in your home front door, it's also the reason teenagers in Nigeria can make 1 million nairas just by reading articles and playing games online.

This technology, of course, is digital marketing.

So, how will your business strive with it?

Some fact:

Digital marketing in Nigeria should be done with the mindset of gaining influence to drive more in sales and turn prospects into qualified fans.

Today, I've got you the 4 importance of digital marketing in Nigeria

See what.

The importance of digital marketing for students or businesses is to adopt some new techniques of growing their brand based on customer's needs.

Now, the benefits and importance of digital marketing in Nigeria

1. It helps to build brand trust
2. It nurtures leads into qualified fans
3. It helps discover new benchmarks
4. It helps boosts sales

1. It helps to build brand trust

If your business isn't anywhere near technology, it going to be hard building trust from your audience.

For example, if your business sells pizza, people that like pizza will want to find you, and they are more likely to start with a search.

People like this, will Google pizza, and about 30% of the population in Nigeria will search for pizza near me.

If your business isn't optimized for these broad and local buyers, the bad result is that they won't want to build your business for trust and credibility.

That's the reason you need to involve digital marketing in order to change your marketing strategy for your prospects.

Take a look at this below:

To see changes in digital marketing, you can invest more in these categories to grow your business.

• Content marketing
• Copywriting
• Blogging
• Video marketing
• Search engine optimization
• Search engine marketing
• Social media marketing
• Email marketing

2. It nurtures leads into qualified fans

Wait.

Do you know that a customer who isn't your fan isn't your customer?

And, yes, spending on billboard advert, likewise won't build fans for your business.

But, one thing for sure will, and that's digital marketing.

You can use email marketing to nurture fans for your business.

Are you asking me how to go about that?

Think of it this way?

People now spend time looking at their email inbox, on average, Nigerian millennials look at their email inbox twice for, every week.

And why does this matter for your business?

It's just simple, you can use it to build qualified fans, people who not only just want to buy, but also who have the intention of dying out for what you do.

Not as usual, but to get them dying for what you do, you can start to show your business in person, like building human connection and staying relevant with some purpose.

When using email marketing, be sure you don't make it look artificial in the conversation or in the delivering message, show more of human conversation.

Make sure you educate, inspire, and delight their journey often more, be cautious of not showing your intention of making them buy from your business.

Buyers are becoming more educated, they know if you have the purpose of buying them in mind.
So, it's not right using this strategy but be sure you do more of showing them more reason to buy.

3. it helps discover new benchmarks 

Doing just social media marketing, it's so good to generate more traffic to your business.

But, can you compare it when using it for retargeting?

That's a big No.

That's the reason you need to involve social listening to your marketing tips, it helps you to receive some headline taught and shaped nurturing leads for conversion(digital marketing tips).

Tell me, the last time you run Facebook ads, did you just leave it without you going ahead optimizing for your ad campaigns?

For this reason, you use a custom campaign to target your pre-qualified audience in Nigeria to get a higher click-through-rate.

Right?

That's the same way social listening sounds, you use it to discover new benchmarks and KPIs for your marketing campaign.

4. It help boosts Sales

If businesses in Nigeria want to survive and make sales, they've to leverage digital marketing.

No doubt it's the best marketing channel that can boost your business for sales.

If your business isn't using digital marketing to fuel their marketing campaign or announcement of new products.

What that means is you ain't going to see consumers convert for your offers.

That's because your business isn't just visible to them and if it's not, you'll have struggled to make more in sales.

That's more reason you need digital marketing.

Do you know that running ads help you to market your campaign based on the ideal customer profile?

But, using traditional marketing can't stay near.

So in order to boost sales, using digital marketing can help you gain more in authority and influence your ideal audience into making a purchase decision.

Conclusion

Now you have a brief intro of digital marketing in Nigeria.

There're also some benefits of digital marketing, so as a business you can quickly use that to improve your conversion overnight.

Just don't stay and think the same as others, it might backfire you someday if you don't realize quickly of the danger.

That's why you have this guide about how digital marketing is changing in Nigeria, so leverage it and use that to boosts conversion.

Also, you may like how you can use fandom to improve your employee's work rate and make them become fans of your business.

So, over to you, what are the benefits and importance of digital marketing to you and your business in Nigeria?